Long ago, in a kingdom bathed in sunlight and wealth, there lived a king named Midas — a ruler whose heart shimmered with an unending hunger for gold.

One day, pleased by his hospitality, the god Dionysus offered Midas a wish. Without pause, the king asked that “Everything he touched might turn to gold”.

The god warned him — “Choose wisely, for not all gifts are blessings.”
But blinded by desire, Midas could see only the glitter, not the cost.

At first, he rejoiced — trees turned to gold beneath his fingers, stones to shining metal, and his palace sparkled beyond imagination.

Yet soon, joy turned to horror: food became solid gold before it could reach his lips, and even his beloved daughter transformed into a lifeless statue of brilliance.

The Midas Touch turned into a curse — but the real question is, why did it fail? And could the story have unfolded differently?

If Midas had defined the boundaries of his wish, adding context

“Everything I touch shall turn to gold, except food or living beings,”

The Midas Touch failed not because the wish itself , but because it lacked context, wisdom, and foresight.

Technology without context is like the Midas Touch: powerful, dazzling, and dangerously incomplete. It creates gold from everything it touches — data, speed, precision , But rarely do we pause to ask why and for whom we’re building.

Context gives technology direction and depth. It links innovation to human purpose.
When we design with context, data becomes insight, speed becomes service, and intelligence becomes wisdom.

Why we are focusing on How and What before Why.

If Context is so important how to bring it back

Framing

• Framing defines how a problem or choice is understood before it’s acted upon.
• Good framing adds context, boundaries, and intent, preventing decisions that look smart but lack wisdom.
• Framing means defining the “why” and “for whom” before building the “what.”

“Why we are doing it and for whom”

Data Driven Insight

• We collect data to measure performance, predict outcomes, and optimize systems, yet we often forget the most important question: What does it mean?
• Insight is what transforms data from quantity into quality — from a collection of facts into a narrative that guides action.
• The competitive edge no longer lies in how much information we own, but in how deeply we understand it.

“How deeply we understand it”

System Thinking

• Systems Thinking is the art of seeing connections, not just components
• Systems Thinking reminds us that improving one part in isolation can weaken the whole.
• Technology, data, and people don’t exist in isolation.
• A company can automate workflows, analyze data, and scale operations, yet still fail to create value if those efforts don’t align with shared purpose.

“How does this choice affect the whole”

Story Telling

• Storytelling is the bridge between logic and emotion
• Storytelling doesn’t simplify complexity — it humanizes it.
• How their work fits into a bigger picture — the “why” behind the “what.

“What it means to me”

Technology without context, data without insight, action without systems thinking and action without meaning all share the same flaw — they solve symptoms, not systems.

Technology and data are our modern Midas Touch – Curse or Blessing – Decision is ours.