Everyone knows the tortoise beats the hare. Ask most people the lesson, they’ll say “slow and steady wins the race.”

Beyond “Slow and Steady”:
The tortoise didn’t just move slowly. He understood:

• The terrain (research: what’s the actual distance, conditions?)
• His opponent (domain expertise: the hare’s psychology, overconfidence patterns)
• His own capabilities (self-knowledge: sustainable pace vs. sprint capacity)
• The rules of the game (what actually constitutes “winning” this race?)

The Real Lesson: Victory came from insight, not inspiration.

The story – Inspiration

Memorable packaging of hard-won knowledge

The Lesson – Insight

• Years in the field, understanding nuances others miss
• Pattern recognition from repeated experience
• Knowing what works, what doesn’t, and why
• Credibility that comes from depth, not breadth

THE PROCESS: Insight Before Narrative

“Are your stories grounded in insight and deep learning—or driven primarily by narrative?”